Thursday, September 20, 2007

Ricardo Montalbán--Corinthian Leather

Duration: 00:21 minutes
Upload Time: 07-08-13 19:04:18
User: Childerick
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Description:

In 1975, he was chosen as the television spokesman for the new Chrysler Cordoba. The car became a successful model, and over the following several years, was heavily advertised; his mellifluous delivery of a line praising its "soft Corinthian leather" upholstery.

Comments
Childerick ::: Favorites
Corinthian Leather is a marketing term that does not actually indicate any particular type of leather. The term was created by employees of the Young & Rubicam advertising agency.
07-09-09 18:54:25
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Augments ::: Favorites
Corinth was a greek city state so it means something
07-09-09 07:13:51
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scorpius319 ::: Favorites
no, sorry, it's just empty marketing and as you just heard, it means nothing. I've got a fine corinthian igloo in arizona that is available for time sharing if you are intersted
07-09-19 19:24:52
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FendtFarm ::: Favorites
With Cordoba I have what I need... Legendary Ricardo.
07-08-25 16:38:13
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